Known as a manufacturer of plastic houseware (plastic products for household needs), now Technoplast repositioning the brand with more focus on the market use plastic personalware (plastic products for personal needs). The target market consists of categories of kids, teenagers, and adults with regular collection, licensed, and B2B.

To strengthen the repositioning, Technoplast launches Technoplast Lunch Puzzle Set, as the newest product innovations for children with tagline "Boost Your Unique Style". Puzzle Lunch Set consists of meal box and drinking bottles were used as a set, and equipped  with a bag to facilitate the child to carry and set up like a puzzle with still highlight the stylish.

Ferry Cahyadi Putra, Vice President of Marketing and Business Development Technoplast, said that shaped of puzzle lunch set design is a result of the creation of the nation who was elected at the event "Technoplast Product Design Competition". The design competition was followed by hundreds of talented students in Indonesia that aims to stimulate the creativity of the nation. The results of the design used for children in Indonesia through Technoplast products Puzzle Lunch Set with various animal characters like Ladybug, Giraffe, Panda, Bee, Cat and Cow.

Marketed Through Digital Channel

Allows consumers to find and buy Technoplast Puzzle Lunch Set, Technoplast create sales by offline and online. But in the digital era, the main concentration Technoplast product sales through online channels. The aim is to support offline sales in local store and authorized distribution. Therefore, Technoplast cooperation with Blibli.com as executive partner in online sales Technoplast Puzzle Lunch Set in Indonesia.

"We are very pleased and welcomed the cooperation with Technoplast to boosting the sales of Technoplast Lunch Puzzle Set. We hope that through this cooperation capable of clicking influence and facilitate parents in choosing where to eat and provide a safe and qualified for the child, "said Fransisca, Trade Partnership General Manager Blibli.com.

In launching Puzzle Lunch Set, Technoplast also introduced a microsite bekalanakku.com. This microsite is a platform games that cater to mothers to know the characters puzzle out what suits the child's personality. "The sales target for Puzzle Lunch Set is 1 million products in a period of 3 months. For market share by 2014, still below 10%, "said Ferry.


http://www.marketing.co.id/perkuat-positioning-technoplast-luncurkan-puzzle-lunch-set/